Often, new internet marketers and website owners ask, “what is organic traffic?” The simple answer is: hits to your web pages that are not directed there by a paid advertisement.
It is called organic due to the fact that the website owner did not pay for that specific visitor or for a specific ad to draw the visitor to the site, but rather the visitor found the site either Organic Website Traffic from a search engine such as Google or via a link on a website directory or another site.
Getting organic traffic is a good thing because traffic can be generated without incremental cost or effort.
Here are a few basic tactics for generating organic website traffic.
The first tactic is getting incoming links, also known as backlinks. These are links on related sites that point to your site. This strategy assumes that people in your target market will stumble across the link to your site and click it. The link may originate from a website directory, blog, forum, or static website.
The second strategy is SEO; that is, Search Engine Optimization. With this strategy you take steps to rank as high in the search engines as you can using the keywords that are still important to your business. There are many search engines, but it’s commonly a good idea to focus on Google, Yahoo, and MSN; in that order too, because they are the top three search engines nationwide.
SEO strategies may change somewhat from search engine to search engine, but the steps taken are usually the same: keyword density, obtaining backlinks (a separate strategy, but still relevant to SEO purposes), proper page names, and a proper site map.
The benefits of good SEO are many. First of all, the organic traffic is free. Also, if it’s consistent, it can form the basis of a revenue stream that may be sold.