Social Media Marketing Trends That You Will Probably See and Experience Starting This 2017  

Social Media Marketing Trends That You Will Probably See and Experience Starting This 2017  

Almost one-third of the earth’s population has access to social media, and it’s no wonder why it became one of the most promising platforms of advertising and marketing of businesses, companies, products, organizations, and even personalities. This large amount of potential customers is a fragrant scent to marketers, as it is indeed one   customer service chatbot    of the most effective and efficient areas of advertising and marketing to boost popularity and sales, in an inexpensive investment.

Thus, several ideas are flourishing from the great minds of today’s marketers, and it will be definitely safe to say that we will see more innovation and bold moves of social media marketing strategies starting this 2017. And without further ado, here are the two possible social media marketing strategies that are certainly set to dominate the industry, and will take advertising to the next level starting this year.

Utilization of Messaging Apps as a Primary Communication Tool Between Customers and Businesses

A whopping four billion users are relying on messaging apps in the world, and with that enormous number, it is undoubtedly highly probable that messaging apps will be utilized to leverage their respective market presence.

It is known that brands that deeply communicate and value their customers achieve ensured profitability in line with positive customer feedback, and that’s why usage of messaging tools to communicate with customers has unlimited potential of becoming the primary resort of companies for customer service.

With the huge number of people that relies on their messaging through the usage of social media apps such as Facebook Messenger, WhatsApp, WeChat, Skype, and Viber, maybe it’s time for marketers to utilize its existence and functionalities as an advertising tool. Rather than having long and stressing customer service calls, a live messaging might be the key to solving the unending issues in the mainstream customer service platform.

Using the Functionalities of Live Streaming Videos for Advertising and Marketing

A significant number of marketers used the tremendous opportunity of the newly introduced live-streaming feature of social media apps for the purpose of marketing last 2016. And surprisingly, it turned out that it is an effective way of interacting with potential customers, giving real-time engagement to viewers that have a huge possibility of turning to be customers.

Brands can utilize the existence of live streaming, as they can cover events to showcase their products, host interview sessions, product demonstrations, and even produce weekly series. And adding up the feature of 360-degree capabilities that is a great way to showcase a crowded event, a landscape center or behind-the-scenes tour, is indeed a great finishing touch for your advertising.

This feature opens up a more convenient communication with the company, as it will give customers the capability to directly ask questions by posting comments, feel and see the actual product that provides experience, and also an obviously more effective engagement between customers and the company.

 

Payroll Outsourcing: The Hottest Trend in Small Business

Payroll Outsourcing: The Hottest Trend in Small Business  

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The trend of small businesses hiring payroll outsourcing services, as opposed to running payroll in-house, has been dramatically increasing in recent years. Business owners have come to realize their time is much better spent elsewhere within their companies. Some are hesitant, asking themselves why they should pay an    Payroll Services in UK…   outside company to manage a task they are capable of doing, or have been doing, themselves. These skeptics can be assured, however, that this aspect of running a business is definitely better left to specialists.

The simple fact of the matter is, running payroll is time intensive and tedious. And in this case, it is completely true what they say: Time is money. The time wasted administering payroll themselves is much better spent doing something more productive for the business’ bottom line. If an in-house payroll person or department is employed, the time they spend administering payroll is money being taken right out of that bottom line. Whether it is being run by the business owner or a hired payroll person, it is virtually the same as throwing money away. However, by subcontracting a payroll service, all of the additional costs, such as maintaining a banking account, printing checks, and continued education about ever-changing tax laws, are all accounted for in one flat rate. This amounts to considerable savings when compared to the man hours necessary to accomplish all of this by an in-house payroll person.

Payroll services also offer a business owner the benefit of reliability. If there is one person running payroll for a business, and this person is well trained and experienced, he or she may be able to handle everything on time and without error. But, if this person falls ill or goes on vacation, his or her responsibilities will fall on another, less qualified employee. When this happens, the chance for error and delay is greatly increased. On the other hand, when a payroll service company is handling these duties and someone becomes ill, takes a vacation or even leaves the company, there are many other employees who are equally as well trained readily available to step up and take his or her place, without affecting the business owner’s life whatsoever.

One responsibility of a payroll department that can be completely eliminated from a business by hiring a payroll service falls under the legal umbrella. Laws and regulations are constantly changing on many levels: local, state and national. Keeping up with these changes and staying compliant are difficult to do and can take lots of time and money. By turning to a payroll service, a business owner will never have to worry about these legal issues again.

 

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